Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Customer value
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2000 | Analytical CRM: Creating responsive, customer-focused organisations | - | Verma, Rohit | ||||
| 2003 | Customer strategy program; Standared Chartered Bank, Plc | - | Guha, Suhaditya | ||||
| 2002 | Development of customer value preposition for automotive lubricant distributor and high street retailers; Bharat Shell Limited | - | Puja, Rawat | ||||
| 1998 | Reengineering the best | - | Gopan, Ajosh ; Das, Biplab |