Browsing by Author Malika, Malika
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2023 | Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation | - | Malika, Malika ; Ghoshal, Tanuka ; Mathur, Pragya ; Maheswaran, Durairaj | Journal of the Academy of Marketing Science | |||
2022 | Person thing orientation and brand extensions | - | Maheswaran, Durairaj ; Malika, Malika | 2p. |