Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Barman, Chhandak
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2010 | Influence of celebrity endorsements in emotional Marketing an Indian perspective | - | Bairagi, Anik ; Barman, Chhandak | 74p. | |||
| 2010 | VAICHITRYA: We design desires; A Hypothetical business model in organized Indian apparel sector (An analysis of challenges faced in the sector and identification of potential opportunity areas) | - | Kumar, Anjan ; Barman, Chhandak | 47p. |