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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Jaiswal, Mishita
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2016 | Tentative: Ethnic vs Western brands; linkages with consumer values | - | Jaiswal, Mishita ; Gupta, Shimee | 34p. | |||
| 2016 | Understanding dimensions of creativity in advertising and their role in influencing consumer purchase decisions in the Indian context. | - | Pandey, Aishwarya ; Jaiswal, Mishita | 20p. |