Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Kumar, Neha
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2017 | Analysing brand personality building on social media and its effect on brand loyalty in indian fast food industry? | - | Kumar, Neha ; Kataria, Prashant | 58p. | |||
| 2017 | Analyzing consumer data privacy issues in financial sector and exploring privacy benchmark strategies for India | - | Kataria, Prashant ; Kumar, Neha | 29p. |