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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Kumar, M Manoj
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2020 | Analysis of the impact of emoji on brand association and purchase intention | - | Kumar, M Manoj ; Kirandev, P | 22p. | |||
| 2020 | Study on the impact of COVID-19 on automobile industry (India) and the strategies implemented as a part of short and medium-term response | - | Febin, K P ; Kumar, M Manoj | 22p. |