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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Saritha, V
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2011 | Entrepreneurial marketing : A study of marketing behavior of small and medium businesses (SMEs) | - | Jayanti, Pavan ; Saritha, V | 45p. | |||
| 2011 | Online retailing and marketing in India: A Study of the current business models and charting future course for the Industry | - | Saritha, V ; Kruthika, M | 40p. |