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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Jha, Mithileshwar
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | 11p. | |
| 2012 | Values and consumption behaviour: Exploring the link in Indian context | - | Sharma, Rajat ; Jha, Mithileshwar | ||||
| 2017 | Values influencing sustainable consumption behaviour: exploring the contextual relationship | - | Sharma, Rajat ; Jha, Mithileshwar | Journal of Business Research | Vol.76 | 77-88p. |