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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Borah, Sourav Bikash
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2021 | How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market | - | Adhikary, Anirban ; Diatha, Krishna Sundar ; Borah, Sourav Bikash ; Sharma, Amalesh | Journal of the Academy of Marketing Science | Vol.49 | Iss.5 | 882-902p. |
| 2020 | Leveraging service recovery strategies to reduce customer churn in an emerging market | - | Borah, Sourav Bikash ; Prakhya, Srinivas ; Sharma, Amalesh | Journal of The Academy of Marketing Science | Vol.48 | Iss.5 | 848-868p.; 848-868p. |
| 2019 | The roads less travelled : exploring two neglected dimensions of service recovery research-type of failure and repeat failure | - | Borah, Sourav Bikash | 134p. |