Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Saha, Sourav
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2013 | IKEA: Devising a market entry strategy for India and managing the incumbents' response | - | Saha, Sourav ; Bisoi, Soumya Ranjan | 22p. | |||
| 2013 | Repositioning the morning show of Fever Kolkata: HT Media | - | Saha, Sourav | 21p. | |||
| 2013 | Revenue analysis and client targeting to increase the ad-revenue of fever Kolkata: HT Media | - | Saha, Sourav | 34p. | |||
| 2013 | Risk assessment of challenge marketing and techniques of mitigation | - | Kundu, Abhishek ; Saha, Sourav | 21p. |