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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Voleti, Sudhir
Showing results 1 to 4 of 4
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2014 | A non-parametric model of residual brand equity in hierarchical branding structures with application to US beer data | - | Voleti, Sudhir ; Ghosh, Pulak | Journal of The Royal Statistical Society. Series A: Statistics in Society | Vol.177 | Iss.1 | 135-152p. |
| 2013 | A robust approach to measure latent time-varying equity in hierarchical branding structures | - | Voleti, Sudhir ; Ghosh, Pulak | Quantitative Marketing and Economics | Vol.11 | Iss.3 | 289-319p. |
| 2017 | An approach to improve the predictive power of choice-based conjoint analysis | - | Voleti, Sudhir ; Srinivasan, V ; Ghosh, Pulak | International Journal of Research in Marketing | Vol.34 | Iss.2 | 325-335p. |
| 2015 | An interproduct competition model incorporating branding hierarchy and product similarities using store-level data | - | Voleti, Sudhir ; Kopalle, Praveen K ; Ghosh, Pulak | Management Science | Vol.61 | Iss.11 | 2720-2738p. |