Browsing by Author
Showing results 2 to 2 of 2
< previous
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
2016 | Understanding dimensions of creativity in advertising and their role in influencing consumer purchase decisions in the Indian context. | - | Pandey, Aishwarya ; Jaiswal, Mishita | 20p. |