Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2011 | How can FMCG companies leverage the power of social media | - | Meshram, Aditya ; John, Robin | 75p. | |||
| 2011 | Identifying, designing and implementing channel/outlet specific initiatives to enhance point of sale visibility and aid in sell out of biscuits: ITC Limited | - | John, Robin | 27p. |