Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13629
Title: CSR’s problem with good governance
Authors: Sriram, M S 
Keywords: Corporate Social Responsibility;CSR;Brand promotions;Philanthropy;Corporate practices
Issue Date: 2-May-2017
Publisher: HT Media Limited
Abstract: It is important to ensure that companies do not use spending on Corporate Social Responsibility (CSR) as a proxy for promoting their brands. There has been a debate in Bengaluru recently relating to a donation made by construction firm Puravankara to the Suchitra Cinema and Cultural Academy Trust. While the details of the organizational structure of the recipient are intricate, the debate has revolved around three contentious issues about the conditionality imposed on a corporate social responsibility (CSR) grant by the company. The three conditions that the donor agency proposed (according to a communique by the trustees of the recipient organization) was: (a)The trust to be renamed to include the name of the donor; (b) A permanent place for the donor on the board of trustees; and (c) The land or building named after the donor. Read more at: https://www.livemint.com/Opinion/I7B5kpFWXgFxN6WGAFrynM/CSRs-problem-with-good-governance.html
Description: LiveMint, 02-05-2017
URI: https://repository.iimb.ac.in/handle/2074/13629
Appears in Collections:2010-2019

Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.