Analysis of flipkart and amazon e-commerce business in the Indian context

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/9528

DC Field	Value	Language
dc.contributor.advisor	Pallathitta, Rejie George
dc.contributor.author	Dutta, Srestha
dc.date.accessioned	2017-09-07T06:27:45Z
dc.date.accessioned	2019-03-18T08:45:35Z	-
dc.date.available	2017-09-07T06:27:45Z
dc.date.available	2019-03-18T08:45:35Z	-
dc.date.issued	2017
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/9528
dc.description.abstract	This project aims at analyzing the e-commerce strategies of Amazon. In doing so, Amazon India business is analyzed. Firstly an analysis is done for Amazon business in India. In order to compare with the other competitors, Flipkart business strategy analysis is also done. This gives a clear picture of the business strategies of the 2 e-commerce giants. Post that, analysis is primarily done for Amazon. Resource capability analysis is done. Based on the analysis, final recommendations are drafted for Amazon.
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGPEM-PR-P17-29	-
dc.subject	Marketing management
dc.subject	e-commerce
dc.subject	Online marketing
dc.title	Analysis of flipkart and amazon e-commerce business in the Indian context
dc.type	Project Report-PGPEM
dc.pages	18p.
Appears in Collections:	2017

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