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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Moorthi, Y L R
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2011 | A neural network model for clearance sales outshopping behaviour | - | Hemalatha, M ; Moorthi, Y L R ; Sivakumar, V J | International Journal of Business Excellence | Vol.4 | Iss.3 | 263-282p. |
| 2002 | American brands in developing countries | - | Moorthi, Y L R ; Keller, Kevin Lane | 25p. | |||
| 2002 | An approach to branding services | - | Moorthi, Y L R | Journal of Services Marketing | Vol.16 | Iss.3 | 259-274p. |
| 2000 | An approach to branding services | - | Moorthi, Y L R | 32p. | |||
| 1999 | Brand management: the Indian context | - | Moorthi, Y L R | 171p. | |||
| 2003 | Brand management: the Indian context | - | Moorthi, Y L R | 184p. | |||
| 1999 | Brand success evaluation in selected personal care products | - | Moorthi, Y L R | 18p. | |||
| 1999 | Brand success evaluation in selected personal care products | - | Moorthi, Y L R | 18p. | |||
| 2017 | Brand value proposition for bank customers in India | - | Mohan, Bijuna C ; Moorthi, Y L R | International Journal of Bank Marketing | Vol.35 | Iss.1 | 24-44p. |
| 2003 | Branding in developing markets | - | Keller, Kevin Lane ; Moorthi, Y L R | Business Horizons | Vol.46 | Iss.3 | 49-59p. |
| 2002 | Branding principles - application to business-to-business branding | - | Moorthi, Y L R | 23p. | |||
| 2009 | Celebrity endorsements and brand personality: | - | Roy, Subhadip ; Moorthi, Y L R | 31p. | |||
| 2008 | Creative marketing for IT firms: Discussion | - | Moorthi, Y L R | IIMB Management Review | Vol.20 | Iss.1 | 101-112p. |
| 2008 | Creative marketing for IT firms: academic perspective | - | Moorthi, Y L R | IIMB Management Review | Vol.20 | Iss.1 | 94-100p. |
| 2023 | Deliberately Causing Brand Confusion: State of the (Unfair) Art | - | Dugar, Anurag ; Moorthi, Y L R | Business Perspectives and Research | Vol.11 | Iss.1 | 112-136p. |
| 1997 | FMCG distribution in India | - | Moorthi, Y L R | IIMB Management Review | Vol.9 | Iss.2-3 | 29-36p. |
| 2004 | A framework for branding technology offerings and technology companies | - | Bera, Adrish ; Moorthi, Y L R | 25p. | |||
| Feb-2010 | Have breakfast, be breakfast | - | Moorthi, Y L R | The Wall Street Journal | |||
| 1987 | Industrial survey for the productionisation of Vikas (Viking) engine; Indian Space Research Organisation, Bangalore | - | Moorthi, Y L R | 79p. | |||
| 2017 | Is "proof" the eighth "P" of service?: a conceptual model and propositions | - | Roy, Subhadip ; Moorthi, Y L R | Services Marketing Quarterly | Vol.38 | Iss.4 | 213-225p. |