Browsing by Author Bhattacharyya, Arun
Showing results 2 to 3 of 3
< previous
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
2014 | Network effects, reference groups and brands: Emerging market context | - | Bhattacharyya, Arun ; Kumar, S Ramesh | ||||
2017 | The effect of primary reference groups, tie-strength and self-knowledge on individual: brand attachment | - | Bhattacharyya, Arun | 222p. |